You’ve heard the rumours; you’ve sensed the buzz in the air. Now Mongooseis delighted and proud to declare that one of international publishing’s most dynamic, insightful and opinion-forming titles is coming to these shores. Style, Esquire, one of the oldest and most respected man’s magazine titles in the world, not to mention one of the most powerful brands in the field, is coming to Malaysia.
Brought in by Mongoose, the publisher of Time Out KL, Expatriate Lifestyle, Golf Vacations, The Circular, Al Musafir and others as well as the international media representatives of Newsweek and National Geographic, from the renowned stable of Hearst Magazines International, a unit of Hearst Corporation, Esquire promises to redefine the way men are portrayed and reached in Malaysia.
Launching in April 2011, Esquire’s newest edition will continue the flagship’s tradition of catering to “man at his best” and feature the magazine’s customaryauthoritative conversation on a wide range of topics including fashion, gadgets, travel, politics and the arts. Graham Paling, Group Managing Director of Mongoose, with a track record of launching editorially independent titles, is very excited about its newest flagship. “We are delighted to bring the best men’s magazine in the world to Malaysia,” he says. “We have waited a long time to bring Esquire to the Malaysian shores and are tremendously excited about launching the first issue in April 2011.”
Coleman has been appointed editor-in-chief of Esquire Malaysia. “Esquire is one of the best man’s fashion publications in the world and the magazine’s investigative journalism and photographic concepts are truly best-in-class,” Coleman said. “This is an amazing opportunity to bring all the magazine has to offer into this market and redefine what young men in Malaysia can and should expect from their lifestyle publications.”
The official launch will take place in April 2011; in the interim, Esquire will be having a series of exclusive, interactive events that will convey the power of this articulated brand. For more info, visit http://esquire.my
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